MMI – A Host of Career Opportunities Await for you……

Modeling Meaning and Definition

Modeling is one of the sought after professions in the recent times among the youngsters. Modeling life is full of thrill, glitz, glam and fame. You are followed by the tinsel industry, media, TV channels and social brethren of the society. The profession gives you respect, good standard of living and comforts. The Modeling field is good both for female as well as male models. Due to diverse consumer products, kids Modeling are also in vogue. You become the talking points at many circles of the society and closely observed by the fashion world. So making career in Modeling is the profitable choice. However, the Modeling field is also characterised with cut throat competition, tight work schedule, stress and strain. A supermodel is not an output of one or two days, it needs time and patience to reach at that level.

Jobs in Modeling

As the fashion, TV and advertising industries are mushrooming, so there is no as such dearth of jobs on the Modeling arena. The Modeling field offers array of job opportunities. They are not only restricted to Modeling yet get good employment opportunities in Bollywood, TV channels, serials, reality shows, game shows, and other TV programmes. Lucrative jobs are available at ad and fashion industry.  More or less all the companies want to highlight their products. The best and reasonable way is to endorse the product through beautiful and smart models. An established model charged handsome money for his work. The various forms of Modeling in the market such as print Modeling, ramp Modeling and televised Modeling increase the significance of the models.  The good model even makes felt his/her presence at the International level and too endorses international brands. In the Modeling fields, the models get the opportunity to meet diverse people. The sectors also offer opportunity to see different locations of the world.

Career in Modeling

The field of Modeling is glamorous and give you a prosperous career but making a sustained niche is one of the vital issue before all the models. You have to develop certain qualities such as patience, good social networks, and a great sense of professionalism. It is not necessary that one will get full fledge opportunity in Modeling fields. Initially, one may have to start from small things like a small TV ad, or simple role in show businesses. There are many models who are doing very well in the Bollywood. In fact, they have made a separate niche for themselves in the film industry. Both men and women have promising careers in the fashion and Modeling industries. Participation in Photo shoots from the early age is the added advantage.  To make a good model, the person should have the characteristics like optimistic view, high level of confidence, patience, perseverance, good facial appearance, optimum height and solid body along with photogenic face.

Modeling is one of the highest paid jobs Currently. So, making career in Modeling is the judicious steps in these days. Modeling connects you both from small as well as big screens. Post LPG era, the Indian economy experienced robust growth that too stirs the requirements of models in the industry like advertising, electronic media, fashion, textile, FMCG products, cosmetics, etc. The different lucrative Modeling fields are: runaway, catalogue, showroom, fit, promotional, television, videos, print advertisement and editorial Modeling.

How to become a Model?

There are many requirements to be a successful model. Some of the characteristic features that play pivotal role in Modeling career are:

• Ready to face the cut throat competition
• Hard work and dedication should be in ethics
• The field is highly competitive with short -lived career
• Lesser importance is given to educational qualification while much more thrust is paid on physical attributes
• Hectic work schedule
• Professional ethics
• High level of patience
• Good social networks
• Good looking face
• Optimum height, 5 ft to 6ft for females and 5ft plus for males.
• Solid body structure
• Enviable body
• Photogenic face
• Have the ability to face physical and mental stress
• Camera friendly
• Good knowledge of acting

Earning of Models

The earning of models depends upon the experience, network and the type of agency for which you are working. For a fresher, one can get Rs 10,000 to Rs 15, 000 per fashion show.  An established model can charge Rs. 50, 000 to              Rs 1 lakh per fashion show. However, for reputed models, the earning is beyond expectation.

Modeling Agencies and Companies

• TV channels like Star, Color, OK, Sony, Sahara, DD, etc.,.
• Catwalk
• Balaji Telefilms
• Giltz
• UTV communication Ltd.
• Pritish nandi Communication
• Cinevista
• Saregama Platform
• Ozone Models management
• The Bridge
• Platinum Models
• Aditi Model Service
• Passion EC 191
• Profile Estd
• Glamour, etc.,.

Types of Modeling

• Men & Women high fashion Modeling
• Teen Modeling
• Petite Modeling
• Glamour Modeling
• Plus Size Modeling
• Mature Modeling
• Body part Modeling
• Commercial print models
• Beauty models
• Swimsuit models
• Lingerie models
• Smile models
• Leg models

Duties of Models

• Display clothing and merchandise in print and online advertisements
• Promote products and services in television commercials
• Wear designers’ clothing for runway fashion shows
• Represent companies and brands at conventions, trade shows, and other events
• Pose for photos, paintings, or sculptures
• Work closely with photographers, hair and clothing stylists, makeup artists, and clients to produce a desired look
• Create and maintain a portfolio of their work
• Travel to meet and interview with potential clients
• Conduct research on the product being promoted—for example, the designer or type of clothing fabric
• Answer questions from consumers about the products

Almost all models sign with modeling agencies. Agencies represent and promote a model to clients in return for a portion of the model’s earnings. Models typically apply for a position with an agency by submitting their photographs through its website or by attending open casting calls and meeting with agents directly.

Models must research an agency before signing, in order to ensure that the agency has a good reputation in the modeling industry. For information on agencies, models should contact a local consumer affairs organization, such as the Better Business Bureau. MMI team will guide you.

Some freelance models do not sign with agencies. Instead, they market themselves to potential clients and apply for modeling jobs directly. However, because most clients prefer to work with agents, it is difficult for new models to pursue a freelance career.

Models must put together and maintain up-to-date portfolios and composite cards. A portfolio is a collection of a model’s previous work. A composite card contains the best photographs from a model’s portfolio, along with his or her body measurements. Both portfolios and composite cards are typically taken to all casting calls and client auditions.

Because advertisers often need to target specific segments of the population, models may specialize in a certain area. For example, petite and plus-size fashions are modeled by women whose sizes are respectively smaller and larger than that worn by the typical model. Models who are disabled may be used to model fashions or products for consumers with disabilities. “Parts” models have a body part, such as a hand or foot, particularly well suited to model products such as nail polish or shoes.

Models appear in different types of media to promote a product or service. Models advertise products and merchandise in magazine or newspaper advertisements, department store catalogs, or television commercials. Increasingly, models are appearing in online ads or on retail websites. Models also pose for sketch artists, painters, and sculptors.

Models often participate in photo shoots and pose for photographers to show off the features of clothing and other products. Models change their posture and facial expressions to capture the look the client wants. The photographer usually takes many pictures of the model in different poses and expressions during the photo shoot.

Models also display clothes and merchandise live in different situations. At fashion shows, models stand, turn, and walk to show off clothing to an audience of photographers, journalists, designers, and garment buyers. Other clients may require models to interact directly with customers. In retail establishments and department stores, models display clothing directly to shoppers and describe the features and prices of the merchandise. At trade shows or conventions, models show off a business’ products and provide information to consumers. These models may work alongside demonstrators and product promoters to help advertise and sell merchandise.

Models often prepare for photo shoots or fashion shows by having their hair and makeup done by professionals in those industries. The hairstylists and makeup artists may touch up the model’s hair and makeup and change the model’s look throughout the event. However, models are sometimes responsible for applying their own makeup and bringing their own clothing.

Advancement for Models

Models advance by working more regularly and being selected for assignments that offer higher pay. They may appear in magazines, print advertising campaigns, commercials, or runway shows that have higher profiles and provide more widespread exposure.

Because advancement depends on a model’s previous work, maintaining a good portfolio of high-quality, up-to-date photographs is important in getting assignments. In addition, actively participating in social media and building a large number of followers increases exposure.

A model’s selection of an agency is also important for advancement: the better the reputation and skill of the agency, the more assignments a model is likely to get.

Important Qualities for Models

Specific requirements depend on the client, but most models must be within certain ranges for height, weight, and clothing size. Requirements may change slightly over time as perceptions of physical beauty change.

Discipline. A model’s career depends on the person’s maintaining his or her physical characteristics. Models must control their diet, exercise regularly, and get enough sleep to stay healthy and photogenic. Haircuts, pedicures, and manicures are necessary work-related expenses.

Interpersonal skills. Models must interact with a large number of people, such as agents, photographers, and customers. It is important to be polite, professional, prompt, and respectful.

Listening skills. Models must take direction from photographers and clients during photo shoots and commercials.

Organisational skills. Models must manage their portfolios and their work and travel schedules.

Persistence. Competition for jobs is strong, and most clients have specific needs for each job, so patience and persistence are essential.

Photogenic. Models spend most of their time being photographed. They must be comfortable in front of a camera in order for photographers to capture the desired look.

Style. Models must have a basic knowledge of hair styling, makeup, and clothing. For photographic and runway work, models must move gracefully and confidently.